Accelerate your innovation. Craft Go-to-market strategies for growth.
At the heart of every research-focused startup and enterprise lies groundbreaking potential. Yet, the journey from innovation to market success hinges on more than just groundbreaking research—it requires an impactful and repeatable go-to-market (GTM) strategy. We draw from our experience in tech enterprise sales, design strategy and lean startup methods to co-create and implement go-to-market strategies that accelerate your growth and progress toward your mission.
Our services help leaders to:
Develop a sales playbook for repeatable revenue
Sample Process:
- Conduct a thorough analysis of the existing sales playbook to identify strengths, weaknesses, and areas for strategic improvement
- Collaborate with stakeholders to define a clear, ambitious vision for the sales team’s future, aligning with the company’s revenue goals and market opportunities
- Design and roll out a suite of cutting-edge tools, methods, and systems tailored to empower GTM team members to generate scalable, repeatable revenue, supported by continuous testing and refinement for optimum performance
Build strategic revenue opportunities with highest value accounts
Sample Process:
- Forge partnerships with essential internal and customer stakeholders to design bespoke co-creation journeys, aimed at unlocking innovative revenue streams and strengthening partnerships
- Craft and establish novel, design-led sales practices that support these journeys, ensuring these practices are aligned with both customer needs and market demands
- Equip team members with the necessary skills and knowledge through targeted training sessions, preparing them to effectively lead co-creation activities with key stakeholders, thereby fostering deeper collaboration and opening up new revenue opportunities
Deploy a validated product offering
Sample Process:
- Systematically capture initial assumptions about new business or product ideas using the Lean Business Model Canvas, ensuring a structured approach to idea development
- Pinpoint and prioritize the highest risk areas within the business model to focus validation efforts where uncertainty is greatest and potential impact is highest
- Design and implement validation methods tailored to each high-risk area; conduct iterative testing with end-users to gather feedback, refine assumptions, and pivot strategies as necessary for product-market fit
Case Study:
Scaling Revenue for Growth (And a $2 Billion Valuation)
As a full time Senior Enterprise account Executive at a SaaS Startup, one of our leaders designed an account planning and execution system that led him to consistently close complex Enterprise deals, bringing in $4MM in incremental ARR in two years and winning accolades such as “Account Team Win of the Year.” His planning methodology was distributed to the team and his success supported the larger startup’s growth from about 150 to 1,000 FTE in two years, achieving a $2 billion valuation.
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